Web Design • Content Architecture
Arcadium Lithium
Date
2023 - Present
My role
Content Architecture, Strategic Content Planning, Sitemap Design, User Research, Wireframing, Prototyping, UI Design, Mentoring, Developer Collaboration, Stakeholder Management
Arcadium Lithium was born out of the merger of two established lithium companies. This project showcases their new website designed to ensure the new business went to market with a clear expression of vision, purpose, and identity.
Designed by Hanah Vickers and the team at Teneo Studio in Dublin, London & New York.
The Goal
The Future of Clean Energy
This project needed to ensure the new business went to market with a clear vision, purpose, and identity. it was crucial to articulate how the merged business would deliver greater value from the perspectives of its many shareholders and establish Arcadium Lithium as a leader in the lithium industry. We aimed to do this through an intuitive, easy-to-navigate website that provides clear information about Arcadium Lithium’s products, services, and mission.
The site and design system also needed to be scalable and flexible and could grow with the company, allowing for easy updates and the addition of new content or features as needed.
The Foundation
Strategic Project Planning
The project required a comprehensive information architecture review of each companies existing website. We conducted a content inventory and audit, evaluated navigation, and conducted user research and analysis to inform the new websites sitemap and content architecture. Using our findings we organised the new content logically and intuitively, ensuring users could easily find the information they need. This depth of planning supported a seamless user experience and efficient navigation later in the design phases.
Based on our analysis, we recommended a phased rollout plan. Phase 1.0 would focus on designing a website featuring essential information aligned with the new brand in time for launch, while Phase 2.0 would entail the decommissioning of both legacy sites and the full migration of all web pages to the Arcadium domain.
We designed detailed responsive wireframes of the entire site to create a detailed blueprint. This strategic planning ensured that the design and content architecture remained consistent from wireframe to final implementation, minimising changes, saving on time and maintaining the original vision and messaging.
The Visual Identity
Building a Design System
Through naming and brand positioning the need for a distinctive visual identity to convey the new company’s bold vision and values was clear. A unique logo set laid the groundwork for all subsequent materials, including the corporate website, brand video, presentations, stationery, digital signage, virtual backgrounds, and launch-day assets. By employing a bold colour palette, typography, photographic treatment, and custom graphics, we showcased Arcadium Lithium’s value proposition and its role in advancing clean energy.
We then took that brand identity and created a design system for use on the website, testing colour accessibility against WCAG 2.2, evolving typographic styles for desktop and mobile, and refining the typographic hierarchy for five languages. we then began building components following atomic design principles.
The Result